Amazon - Super Cities

Super Cities №193 — How To Scale A Giant

You see, to Amazon HR, current and future employees are not teammates. They are customers.

Modern cities need anchors — executives, investors, companies — of innovation. City-company matching tends to happen according to size and scale.

To succeed in NYC, you have to be part of NYC.

Twenty years into what is now a trillion dollar company, Amazon still considers it “Day 1” of its journey.

There is one way to beat the market consistently: deliver real, ever-growing value to your customer (or “user”). It’s that simple.

Across the board, Amazon is a singularly dominant company.

From food delivery via drone to last-mile logistics, Amazon may very well impact city living more than any other major company.

AWS — a vertical Amazon developed to handle internal surge demand on computing power — quarterly revenue last quarter was $4.5 billion.

With Amazon as the Apex Predator, holiday e-commerce for big-box retailers is an increasingly nasty place.

The best technology-powered businesses have different forms of value, but this *value architecture* should reinforce itself.